Cost-plus is a trap

What to charge, and how to defend the number

Key Takeaways & Production Insights

01Pick a value metric that scales with what customers get
02Package tiers without cannibalising the top one
03Model the arithmetic of a plan before shipping it
04Run a price change without losing the base

Tools & Systems Used in this Session

Unit economicsPackagingPricing research

Course Outline

0 / 8 Lessons

Module 012 sessions

Foundations

Module 022 sessions

Core Concepts

Module 032 sessions

Real-World Systems

Module 041 sessions

Advanced Techniques

Module 051 sessions

Final Project

Faculty

Riya Chandrasekhar

Staff Engineer → VP Engineering

Riya made the jump most senior engineers stall at, and is candid about how badly it went the first time. Her masterclass is about the mechanics of technical leadership — org design, promotion calibration, and what to do when the architecture and the org chart disagree.

Lesson 01.0120m

Click to stream instruction

Cost-plus is a trap20m

Module 01 · Foundations